I've spent the last 15+ years in digital advertising and engineering helping teams figure out where their websites, ad tags, and operations are quietly leaking money—and building simple, automated tools that fix those gaps in minutes.
Day to day, I'm an engineer at Google working in digital advertising and attribution. Over the last decade and a half, I've looked under the hood of hundreds of online storefronts and growth stacks. Along the way, I noticed the same frustrating pattern: great brands were losing thousands of dollars a month to tiny, invisible technical bugs that nobody had time to check.
Sometimes it's two overlapping tracking containers firing duplicate conversion signals and throwing off automated ad bidding. Other times it's a set of unlabeled cart buttons leaving a store exposed to automated website accessibility demand letters, or weekly vendor invoices quietly creeping past contracted price caps.
My philosophy is simple: Technical help shouldn't come wrapped in a 40-page slide deck or a six-month agency retainer. When I spot something broken on a site, I'd rather explain what's happening in two plain-English bullets and hand your team a one-page fix they can drop in that same afternoon.
When I'm not looking at network traces: Outside of software and digital measurement, I founded and run 2iSUPPLY, where I work hands-on with precision-machined titanium, zirconium, and Damascus steel components for custom hardware makers. Whether I'm dialing in tolerances on physical hardware or cleaning up a storefront's conversion funnel, I love building things that work cleanly with zero wasted motion.
If I reached out to your team with a live check, or if you're curious how my diagnostic tools work in practice, here are a few recent examples you can click through right now:
Ad Measurement & Brand Safety
Catching Double-Firing Ad Tags & Lookalike .shop Storefronts
When conversion pixels fire multiple times on a single visit, ad platforms over-credit remarketing and bid against bad data. My live browser auditor flags duplicate Google Ads, GA4, Floodlight, Meta, and TikTok hits—and checks DNS records for lookalike .shop clone domains targeting your shoppers.
Storefront Accessibility & Compliance
Fixing Screen-Reader Barriers Before Plaintiff Bots Flag Them
Retail and hospitality brands are routinely hit with demand letters over simple HTML gaps like unlabeled cart icons, missing image alt text, or locked mobile zoom. Instead of selling a third-party overlay widget, my scanner pinpoints the exact elements and generates a lightweight copy-paste script that labels them directly in your template.
Operations & Cost Recovery
Auditing Hospitality Vendor Invoices & Insurance Restoration Scopes
In brick-and-mortar businesses, margin leaks happen on paper—whether it's weekly foodservice and linen bills creeping above signed contract caps, or initial insurance adjuster scopes leaving off mandatory building-code waterproofing items on storm roof replacements.